This new feature will also allow you to create and share a customized image displaying your show cover and your chart ranking. These are daily updated charts, so check back often to see where you’re at. Spotify for Podcaster’s dashboard is your one-stop to find out when and where your show is ranking! Here, you can find out what chart and region you’re on and what your position on that chart is. An individual episode can be featured on this chart, then listeners are able to discover and listen to past episodes, and connect with your show. Single episodes may get shared and listened to more than the entire show, this chart helps the show gain recognition for this. The Top Episodes chart is unique in that instead of featuring shows with overall followers and listeners, it focuses on episodes gaining popularity. This category breakdown gives you a chance to connect with fans of your genre! The Category Charts are broken down by specific genres including comedy, true crime, education, news, and more! Each category will feature the top 50 shows in that genre in your region. As a growing podcast, this is an opportunity to be featured with more prominent shows.
This chart features podcasts that are quickly gaining popularity on Spotify. According to Spotify, this category is determined by follower counts and the number of recent unique listeners. This chart features 200 of the highest-ranking podcasts for each region. The Top Podcasts is the ultimate chart of the top-ranking shows in your region. Here is what you need to know about Spotify’s podcast rankings. A refreshed algorithm and expanded charts provide a larger platform for more podcasts to gain recognition and growth. As they’ve grown, Spotify has updated its podcast charts to help growing podcasts connect with new audiences. In addition, the O&E podcasts let Spotify “engage music-only audiences already on the platform” to “level them up to become both music and podcast listeners.Spotify has quickly grown to become one of the most popular platforms for podcast listening. On the podcast content front, Spotify’s owned-and-exclusive strategy is geared around using “tentpole” shows - like top 10 podcasts “The Joe Rogan Experience,” Alex Cooper’s “Call Her Daddy” and Dax Shepard’s “Armchair Expert” - to attract podcast listeners from other platforms, said Dawn Ostroff, chief content and advertising business officer.
Podcasting is “a market that almost doesn’t exist, but it has a lot of tailwinds behind it.” Spotify also has big expectations for the audiobook market, which it entered with the acquisition of Findaway in November 2021. To enter the podcast market, “we had to do a lot more heavy lifting” compared with music streaming, CEO Daniel Ek told investors. Long term, Spotify believes podcasts can achieve potential gross margins of 40%-50% within the next five years - even higher than its 30%-35% gross margin target for music. In 2021, Spotify’s music business had a gross margin of 28.3%, up 300 basis points since 2018. That said, Spotify monetized only 14% of podcast listening on the platform in Q1, Vogel said, suggesting that the company has room to expand the podcast advertising business. However, the podcast business in 2021 had a negative gross margin of -57%, according to Vogel - and he said the losses will be even higher this year, peaking in 2022.
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